United Kingdom Toilet Paper Market Analysis Report 2025: Growth Driven by Hygiene Awareness and Eco-Friendly Demand

Market Overview

The United Kingdom toilet paper market stands at USD 1.54 billion in 2024. It will reach USD 2.10 billion by 2030. We see steady growth when hygiene matters increase. Urban life grows fast. People now choose eco-friendly and premium toilet paper. Consumers hold quality and sustainability close.

Key Drivers of Market Growth

1. Rising Hygiene Awareness

People now value clean habits. They see hygiene as a must. The COVID-19 crisis pushed this thought. Government drives and health lessons urge the need for quality toilet paper. In 2024, 82% of UK shoppers think toilet paper is a must. Also, 87% back the end of the 20% VAT luxury tax. Close ties emerge between clean habits and high-quality goods.

2. Demand for Sustainable and Eco-Friendly Products

Consumers choose green options. They pick products made from recycled material, bamboo, and biodegradable packages. Brands such as Who Gives A Crap, Bumboo, and Ecoleaf lead with certified and plastic-free items. Urban buyers, especially young ones, pay more for green goods. Retailers add private eco ranges to meet this wish.

Market Challenges

Supply Chain Vulnerabilities

The market feels the strain from raw material limits. The UK takes much pulp from abroad. Energy also comes from overseas. Global events like the Russia-Ukraine conflict and Brexit stir up trouble. Prices rise, delays occur, and shortages come close. These issues hit consumer trust and thin the makers’ profit. Efforts to bring production home and find extra suppliers grow now.

Market Segmentation

• Product Types: 1 Ply, 2 Ply, Others
• End-Use: Residential, Commercial
• Regions: England, Scotland, Wales, Northern Ireland

Leading Market Players

• Essity AB
• Kimberly-Clark Corp.
• Procter & Gamble Co.
• Nova Tissue Co. Ltd.
• Accrol Group Holdings Plc
• WEPA Hygieneprodukte GmbH
• International Tissue Company Ltd.
• Fourstones Paper Mill Co. Ltd.
• Splesh
• Bazoo

Forecast Summary

The UK toilet paper market stays on a strong path to 2030. This drive comes from steady hygiene focus and the rise of eco choices. Brands that mix green materials, plastic-free packs, and premium goods see new chances. They edge forward despite supply chain trials.

Report Details:

• Pages: 85
• Forecast Period: 2024–2030
• 2024 Market Value: USD 1.54 Billion
• 2030 Forecasted Market Value: USD 2.10 Billion
• CAGR: 5.3%
• Region Covered: United Kingdom

For more information, visit ResearchAndMarkets UK Toilet Paper Market Report.

Source: ResearchAndMarkets.com, Dublin, October 31, 2025

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