The industry just hit a wall. With the EU’s official ban on destroying unsold textiles finally taking effect, the era of overproduced garbage sitting in warehouses only to be torched is over. It’s a funeral for fast fashion, and honestly? Good riddance. We’ve been building for this moment since day one.

Meet the updated Demo & Dust Organic Hoodie — Make Room for the New. This isn't just a restock; it’s a tactical response. While the big labels are scrambling to fix their bloated supply chains, we’re busy printing exactly what you need—nothing more, nothing less. It’s a piece of blue-collar pride reimagined for a world that actually gives a damn about its footprint.

The Upgrade

We took the grit of the construction site and fused it with a silhouette that doesn't look like a potato sack. The fabric has that specific, heavy-grain weight that feels like a shield against the elements. It’s soft, but it’s GOTS-certified organic cotton—meaning it’s built to survive the wash, the site, and the decade. We’ve refined the half-moon detail and dialed in the mid-weight feel for those mid-season transitions where a jacket is too much but a tee is a death wish.

The Demo & Dust Organic Hoodie — Make Room for the New is part of our broader Organic Mid-Weight Hoodie collection, designed for those who value substance over the fast-fashion flash. Every fiber tells a story of ethical production, from the GOTS-certified fields to the PETA-approved vegan inks that breathe with the fabric, not against it.