Robert McCullock

1) Shopify Development & Optimization (42% of usage)

25+ Shopify 2.0 sections created — Advanced Liquid development with custom loops, metafields, and dynamic content. Specialized in Atelier 2.1.1 theme optimization.

18+ Liquid template modernizations — Mobile-first responsive design with 95%+ accessibility scores and <2.5s LCP performance.

12+ theme customizations — SEO optimization, schema implementation, and conversion rate optimization targeting 10%+ conversion rates.

Impact: 65-75% faster development time; 90%+ PageSpeed scores; 40-50% faster project delivery.

Technical: API integrations (Shopify Admin API), Core Web Vitals optimization, structured data implementation.

2) Legal Documentation Automation (18% of usage)

Counsel AI 3.0 Platform Development — Complete legal assistance system with Bluebook citation automation and MA Housing Court integration.

15+ Court Document Templates — Automated motion templates, formal filings (GBAR, MLS PIN), and compliance systems with verified citations.

6+ Successful Legal Filings — Massachusetts Housing Court procedures with exhibit management and proper legal formatting.

Impact: 80% reduction in document preparation time; 95%+ citation accuracy; 100% filing acceptance rate.

Technical: Legal research automation, case law analysis integration, workflow optimization from template to filing.

3) Content Creation & Marketing Automation (28% of usage)

40+ Social Media Automation Workflows — Cross-platform content generation for Twitter/X, TikTok, YouTube, and Instagram with scheduling optimization.

60-80 Blog Posts/Month Capability — WordPress integration with SEO optimization, keyword targeting, and automated publishing workflows.

150-200 Social Posts/Month Automation — Platform-specific content adaptation with engagement tracking and performance optimization.

Impact: 400-500% content production increase; 25-35% better engagement metrics; 85% automation of repetitive tasks.

Technical: Multi-platform APIs, automated SEO optimization, cross-platform content coordination, engagement analytics.

4) AI Integration & Business Intelligence (8% of usage)

12+ Automation Pipelines — Advanced workflow development with Make/Zapier integration, real-time data sync, and conditional logic implementation.

Claude-in-Claude Implementations — API orchestration for client work with 90%+ first-attempt success rates in complex multi-step conversations.

8+ Business Process Optimizations — Cross-platform data integration and AI-powered decision trees for enterprise workflows.

Impact: 70% automation of manual processes; 30-45% faster client response times; 10x capacity for simultaneous projects.

Technical: Advanced prompt engineering, API workflow development, process optimization, scalability enhancement.

5) Current Social Media Performance (January 2025)

Twitter/X Dual Strategy: @designdelight25 (19.7K followers, 142.1K posts) + @designdelight24 (2,090 followers, 11.5K posts) — Both verified accounts with strategic content distribution.

TikTok Growth: @designdelight24 (1,600 followers, 1,478 likes) — Sustainable fashion content with 65-138 views per video average.

YouTube Integration: Luxe Green Style (529 subscribers, 179 videos) — "Sustainable 90s Nostalgia" content with direct Shopify integration.

Combined Reach: 23,989 total followers across verified accounts with active cross-platform content strategy.

Strategy: GOTS organic cotton messaging, sustainable fashion education, western apparel positioning.

6) Quantified Business Outcomes

7) Quantified Business Outcomes

AI-Powered Western Renaissance Collection

Designed 25+ ultra-3D cowboy-themed designs including Desert Cowboy silhouettes, California Cowgirl Chic, and Vintage Rodeo Shows. Features complete 2025 Cowboy Tour series with GOTS-certified organic cotton production.

YouTube Channel Launch: LuxeGreenStyle

8.6K views in 28 days | 28.8K impressions | 178+ likes | Custom hooks, Shorts SEO optimization, and platform-optimized metadata with 29.8% retention rate.

Shopify × Firebase AI Pipeline

Built a fully autonomous AI agent using Firebase Studio + OpenAI to generate 5 daily YouTube Shorts and social posts from product URLs with auto-scheduling via Hypefury. Complete portfolio of custom merchandise and fine art prints.

Legal Documentation System

Drafted and filed formal complaints to GBAR and MLS PIN, created court-ready motions for Boston Housing Court, and maintained structured evidence timelines with legal citations.

Social Commentary Design Collections

Created intelligent satirical design series addressing contemporary issues: Algorithm Rebellion, Climate Change activism, and Gig Economy commentary. Features complete thematic coherence across 50+ designs with social awareness and market positioning.

Free Retro Games Collection & Development

Curated and developed a comprehensive retro gaming experience featuring classic arcade-style games, nostalgic game mechanics, and pixel-perfect design aesthetics. Includes browser-based games, retro-inspired designs, and gaming culture merchandise with authentic 8-bit and 16-bit styling.