Green Marketing and Consumer Perception of Eco-Friendly Products: Key Insights from a 2017 Study

Overview

Mokha wrote a 2017 study in the Asian Journal of Research in Business Economics and Management. The study looks at how green marketing affects consumers. It shows that age and education guide choices for safe goods and services.

What is Green Marketing?

Green marketing sells products that do less harm. It starts with design, moves to production, goes through packaging, continues with advertising, and ends with selling.

• Designing
• Production
• Packaging
• Advertising
• Selling

The American Marketing Association says that firms make and promote products with nature in mind. The goal is simple. It brings care for nature close while keeping quality, price, and ease in view.

Understanding Eco-Friendly Products

Eco-friendly products—green products—use natural, chemical-free parts. They break down in nature and use earth-safe packaging.
They are built to be reused or recycled. They harm the environment little and come from clean methods.
This logic spans many fields. Big names like Nike lead by using safer materials.

Consumer Perception Findings

Age Group Differences

Young consumers choose eco-friendly products more. They show a clear interest. Middle-aged and senior groups do this less. Young minds connect with green marketing.

Educational Level Differences

Studies point out clear gaps in eco-friendly use. High school students and professionals differ here. More education means more green ideas. Awareness grows with learning.

Implications for Marketers

Marketers can learn from these facts. They may target young groups who like green products. They can also spread green ideas to every age and education level. Marketers should mix environmental gains with quality and price to meet needs.

Literature Highlights Supporting the Study

• Kassarjian (1971): Consumer views shape green choices.
• Balderjahn (1988): Good feelings lead to eco-friendly ways.
• Tilikidou & Delistavrou (2001): Educated minds take more green steps.
• Uydacı (2002): More green marketing can slow harmful production.

Conclusion

This study shows that green marketing shapes how people choose eco-friendly products. Age and education bring clear differences. Marketers, businesses, and governments must work side by side. They need to boost care for the earth and lead safe buying patterns.

Keywords

Green marketing, eco-friendly products, consumer perception, environmental sustainability, educational impact, age demographics, ANOVA test, post hoc analysis.

For readers and marketers who want to learn more about safe trends, this study gives clear, data-backed insights. Green marketing, when done right, can bring many people closer to a greener way of life.

Design Delight Studio curates high-impact, authoritative insights into sustainable and organic product trends, helping conscious consumers and innovative brands stay ahead in a fast-evolving green economy.