Design Delight Studio
Business Plan 2025 • Eco Graphic Apparel
Mission: Make sustainable style accessible, joyful, and mobile-first for eco-minded shoppers
🎯 Executive Summary
Design Delight Studio (DDS) creates eco-friendly graphic apparel that feels good and does good. We sell direct-to-consumer on Shopify and grow with TikTok, Instagram, and YouTube Shorts.
Problems We Solve
- Consumers need soft, durable, personality-forward apparel at accessible prices
- Fast fashion often feels itchy and low quality
- Small businesses need sustainable merch without high minimums
- Creators need brand identity and video content without agency retainers
Our Solutions
- Certified organic cotton and recycled content
- Bold original graphics with transparent sourcing
- No-minimum B2B/bulk programs
- Fast, on-demand custom design & printing
- Affordable logo packages and Shorts production
Key Differentiators
Creative White Space
Eco credentials + pop-culture storytelling vs. commodity basics
Price-Value Leader
Accessible organic quality; POD keeps risk low and selection fresh
Agile Content Engine
In-house art and rapid Shorts; UGC fuels authenticity
🌱 Community Impact
Chelsea-based founder; online-only operations. Our commitment to sustainability extends beyond products:
- Recyclable packaging and educational content
- Pet portrait drives with local shelters
- Trade school scholarship/crew hoodie initiatives via Blue-Collar Pride
- Affordable branding/video support for local SMBs
🚀 Quick Access
Shop Our Collections
👕 Product Collections
"Press Start on Sustainable Style"
Ultra-soft organic cotton with pixel-perfect prints for streams, speedruns, and everyday adventures.
Explore Gaming Tees"For coders, science lovers, and space dreamers"
Crisp prints celebrating coding, AI, physics, chemistry, and astronomy.
Explore Science Tees"90s vibes, modern values"
Authentic vintage aesthetics with bold shapes, pixels, and neon accents.
Explore Retro TeesMid-weight organic/recycled fleece celebrating the trades. Rugged graphic language, workwear-inspired.
Shop CollectionProduct Specifications
| Product | Material | Weight | Certifications |
|---|---|---|---|
| Organic Tee | 100% organic combed ringspun cotton | ~155 g/m² | GOTS/OCS |
| Sweatshirt | 80% organic cotton / 20% recycled polyester | ~280 g/m² | GOTS/OCS + GRS |
| Eco Tote | 100% certified organic cotton twill | ~272 g/m² | GOTS/OCS OEKO-TEX® |
🎨 B2B & Creative Services
Halloween B2B Bulk Program
- Small-run wholesale, no minimums
- Tiered pricing with volume discounts
- 6-8 business day lead time
- Co-branding available (sleeve/neck)
Custom T-Shirt Design & Printing
- Sizes S-3XL, ~26 colors
- Free design assistance
- Volume pricing tiers (25-49, 50+)
- Free shipping included
Fantastic Fur Babies Pet Portraits
- Bespoke digital art
- Optional eco print
- Giftable and shelter-friendly
- Themed illustrations available
Custom Logo & Brand Package
- $199.99 complete package
- First concepts in 24-48 hours
- Two revision rounds
- Full ownership rights
LuxeGreenStyle Shorts Production
- 30-sec YouTube Shorts/TikToks
- Five-scene viral formula
- 3-5 day turnaround
- $30 single / $50 two-pack
📊 Market & Customers
Primary Audiences
- DTC: Ages 18-40, mobile-first eco shoppers
- SMBs: Nonprofits seeking sustainable merch
- Creators: New brands needing identity
- Gift Buyers: Pet owners and eco-conscious consumers
Go-to-Market Strategy
- Organic social (TikTok/IG/Shorts)
- Lead magnets and quizzes
- Micro-influencers partnerships
- UGC campaigns
- SMS VIP list
📈 Traction Metrics (Last 30 Days)
Platform Performance Details
- 24.7 hours watch time
- +9 new subscribers
- Multiple Shorts in 1.3K-1.8K view range
- Repeat spikes show healthy discovery
- 1.5K profile views
- 935 likes, 220 comments, 9 shares
- Search 43.7%, For You 32.3%, Profile 23.2%
- Strong intent via keyworded titles and hashtags
- 1,637 sessions total
- Homepage: 737 sessions, 12 ATC, 7 checkouts
- Organic Cotton Tees: 20 sessions, 2 ATC, 2 checkouts
- Halloween Tees: 16 sessions, 2 ATC, 2 checkouts
- Collection pages convert with low traffic—priority is scaling qualified sessions
📅 Sales & Marketing Plan (12 Months)
Always-on pillars: 2-3 short-form videos/week; lead magnets; micro-influencers; UGC challenges; email/SMS automations.
Launch Halloween tees/totes/sweats; PDPs emphasize fabric certifications. Lead magnet: Eco-Friendly Halloween Guide. B2B sprint targeting 5-10 bulk orders.
Gift-guide content + Eco Style Persona quiz; SMS early access; UGC reposts. Pitch Logo Package + Shorts Production to SMBs/creators for 2026 planning.
#EcoHero styling challenge; blog SEO; launch Blue-Collar Pride with Labor-Day-ready creative. LinkedIn and email micro-campaigns for services.
💰 Financial Overview (6-Month Projection)
Monthly Revenue Breakdown
| Month | Revenue | COGS | Gross Profit | OpEx | Net Income |
|---|---|---|---|---|---|
| Oct 2025 | $3,708 | $1,394 | $2,314 | $983 | $1,331 |
| Nov 2025 | $4,532 | $1,703 | $2,829 | $983 | $1,846 |
| Dec 2025 | $5,356 | $2,012 | $3,344 | $983 | $2,361 |
| Jan 2026 | $2,060 | $775 | $1,285 | $983 | $302 |
| Feb 2026 | $1,854 | $697 | $1,157 | $983 | $174 |
| Mar 2026 | $3,090 | $1,162 | $1,928 | $983 | $945 |
| TOTAL | $20,600 | $7,750 | $12,850 | $5,900 | $6,950 |
Revenue Mix (6-Month)
DTC Apparel: $13,686 (66%)
- Organic tees/totes/sweats
- POD model with ~55% GM
- AOV $32-$35
Services & B2B: $6,914 (34%)
- Custom Tees: $1,500
- Logo Packages: $2,400
- Shorts Bundles: $1,514
- B2B Bulk: $1,500
💸 Use of Funds - $5,000
| Category | Amount | Description |
|---|---|---|
| Inventory & Samples | $1,300 | Small-batch inventory, test prints, Halloween + Blue-Collar samples |
| Creative Production | $900 | Lighting, audio equipment, props for Shorts/UGC content |
| Influencer/UGC | $800 | Giveaways, credits, shipping for micro-influencer campaigns |
| Packaging & Inserts | $700 | Recyclable mailers, QR care cards, branded inserts |
| Email/SMS & Analytics | $700 | Marketing automation tools, brief forms, proofing, CRM |
| Conversion Tools | $600 | Quiz/landing pages, link-in-bio tools, optimization |
⚙️ Operations & Workflows
Supply & Fulfillment
- Certified organic/recycled blanks via vetted POD partners
- Eco DTG inks for all printing
- Recyclable packaging standard
- Small safety stock for proven winners
Service Workflows
- Intake request → Quote with tiered unit pricing
- 2XL surcharge applied where applicable
- Proof approval within 48 hours
- Production (6-8 business days)
- Consolidated freight at cost
- Discovery brief completion
- 24-48 hour first concepts
- Two revision rounds
- Final brand kit delivery
- Full ownership transfer
- Discovery and character development
- Script using five-scene viral formula
- Asset building and animation
- 3-5 day delivery
- Optional branded asset pack
🎯 Milestones (Next 6 Months)
Halloween launch • 200+ guide downloads • 30+ orders • 5+ B2B inquiries • 2 bulk closes
500 new emails • First micro-influencer collab • 100 orders/month run-rate • 6 logo clients • 10 Shorts bundles
#EcoHero campaign live • 20% returning customer share • 3 pet portrait weeks • Community collab • First wholesale test
⚠️ Risks & Mitigation
Seasonality
Address with Holiday gifting, Blue-Collar evergreen line, and year-round services
POD Lead Times
Approved vendors, test prints, small safety stock for winners
Platform Volatility
Multi-platform posting, build owned list (email/SMS), SEO focus
Service Capacity
Cap weekly slots, templated workflows, vetted freelancers for surges
✅ Certifications & Compliance
GOTS
Global Organic Textile Standard for organic fiber and responsible processing
OCS
Organic Content Standard verifies % organic content
GRS
Global Recycled Standard validates recycled content & responsible production
OEKO-TEX® 100
Tested against a list of harmful substances
PETA-Approved
Vegan - no animal-derived components
🛍️ Shop Collections
🎨 Services & Custom Orders
💻 Developer Resources
Access our comprehensive Claude AI Shopify Prompt Library with 200+ ready-to-use prompts:
Featured Blog Posts
- Renewable Print on Demand: Organic Cotton and Water-Based Inks
- Top 5 T-Shirt Design Trends to Sell in 2025
- Join the Sustainable Style Revolution
👤 About the Founder
Robert McCullock
Founder & CEO • Chelsea, MA
AI Automation Expert with extensive experience in digital transformation, sustainable business practices, and creative content production.
Technical
- AI & Automation
- E-commerce
- Digital Marketing
Creative
- Graphic Design
- Video Production
- Brand Development
Business
- Sustainable Operations
- B2B Sales
- Community Building
📱 Connect With Us
Follow us on social media for the latest updates:
@designdelight24 across all platforms