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Design Delight Studio
Business Plan 2025 • Eco Graphic Apparel
Mission: Make sustainable style accessible, joyful, and mobile-first for eco-minded shoppers
$20.6K
6-Month Target
62%
Gross Margin
13K+
YouTube Views
5
Collections
🎯 Executive Summary
Design Delight Studio (DDS) creates eco-friendly graphic apparel that feels good and does good. We sell direct-to-consumer on Shopify and grow with TikTok, Instagram, and YouTube Shorts.
Problems We Solve
- Consumers need soft, durable, personality-forward apparel at accessible prices
- Fast fashion often feels itchy and low quality
- Small businesses need sustainable merch without high minimums
- Creators need brand identity and video content without agency retainers
Our Solutions
- Certified organic cotton and recycled content
- Bold original graphics with transparent sourcing
- No-minimum B2B/bulk programs
- Fast, on-demand custom design & printing
- Affordable logo packages and Shorts production
Key Differentiators
Creative White Space
Eco credentials + pop-culture storytelling vs. commodity basics
Price-Value Leader
Accessible organic quality; POD keeps risk low and selection fresh
Agile Content Engine
In-house art and rapid Shorts; UGC fuels authenticity
🌱 Community Impact
Chelsea-based founder; online-only operations. Our commitment to sustainability extends beyond products:
- Recyclable packaging and educational content
- Pet portrait drives with local shelters
- Trade school scholarship/crew hoodie initiatives via Blue-Collar Pride
- Affordable branding/video support for local SMBs
🚀 Quick Access
Shop Our Collections
👕 Product Collections
Halloween Organic Collection
Gaming Collection
"Press Start on Sustainable Style"
Ultra-soft organic cotton with pixel-perfect prints for streams, speedruns, and everyday adventures.
Explore Gaming Tees
Science/Tech Collection
"For coders, science lovers, and space dreamers"
Crisp prints celebrating coding, AI, physics, chemistry, and astronomy.
Explore Science Tees
90s/Retro Collection
"90s vibes, modern values"
Authentic vintage aesthetics with bold shapes, pixels, and neon accents.
Explore Retro Tees
Blue-Collar Pride Hoodies
Mid-weight organic/recycled fleece celebrating the trades. Rugged graphic language, workwear-inspired.
Shop CollectionProduct Specifications
| Product | Material | Weight | Certifications |
|---|---|---|---|
| Organic Tee | 100% organic combed ringspun cotton | ~155 g/m² | GOTS/OCS |
| Sweatshirt | 80% organic cotton / 20% recycled polyester | ~280 g/m² | GOTS/OCS + GRS |
| Eco Tote | 100% certified organic cotton twill | ~272 g/m² | GOTS/OCS OEKO-TEX® |
🎨 B2B & Creative Services
Halloween B2B Bulk Program
- Small-run wholesale, no minimums
- Tiered pricing with volume discounts
- 6-8 business day lead time
- Co-branding available (sleeve/neck)
Custom T-Shirt Design & Printing
- Sizes S-3XL, ~26 colors
- Free design assistance
- Volume pricing tiers (25-49, 50+)
- Free shipping included
Fantastic Fur Babies Pet Portraits
- Bespoke digital art
- Optional eco print
- Giftable and shelter-friendly
- Themed illustrations available
Custom Logo & Brand Package
- $199.99 complete package
- First concepts in 24-48 hours
- Two revision rounds
- Full ownership rights
LuxeGreenStyle Shorts Production
- 30-sec YouTube Shorts/TikToks
- Five-scene viral formula
- 3-5 day turnaround
- $30 single / $50 two-pack
📊 Market & Customers
Primary Audiences
- DTC: Ages 18-40, mobile-first eco shoppers
- SMBs: Nonprofits seeking sustainable merch
- Creators: New brands needing identity
- Gift Buyers: Pet owners and eco-conscious consumers
Go-to-Market Strategy
- Organic social (TikTok/IG/Shorts)
- Lead magnets and quizzes
- Micro-influencers partnerships
- UGC campaigns
- SMS VIP list
📈 Traction Metrics (Last 30 Days)
13,169
YouTube Views
4.9K
TikTok Views
1,480
Store Visitors
43.7%
Search Traffic
Platform Performance Details
YouTube (Shorts-led)
- 24.7 hours watch time
- +9 new subscribers
- Multiple Shorts in 1.3K-1.8K view range
- Repeat spikes show healthy discovery
TikTok Studio
- 1.5K profile views
- 935 likes, 220 comments, 9 shares
- Search 43.7%, For You 32.3%, Profile 23.2%
- Strong intent via keyworded titles and hashtags
Shopify Store
- 1,637 sessions total
- Homepage: 737 sessions, 12 ATC, 7 checkouts
- Organic Cotton Tees: 20 sessions, 2 ATC, 2 checkouts
- Halloween Tees: 16 sessions, 2 ATC, 2 checkouts
- Collection pages convert with low traffic—priority is scaling qualified sessions
📅 Sales & Marketing Plan (12 Months)
Always-on pillars: 2-3 short-form videos/week; lead magnets; micro-influencers; UGC challenges; email/SMS automations.
Sept-Oct (Halloween)
Launch Halloween tees/totes/sweats; PDPs emphasize fabric certifications. Lead magnet: Eco-Friendly Halloween Guide. B2B sprint targeting 5-10 bulk orders.
Nov-Dec (Holiday)
Gift-guide content + Eco Style Persona quiz; SMS early access; UGC reposts. Pitch Logo Package + Shorts Production to SMBs/creators for 2026 planning.
Q1-Q2 2026
#EcoHero styling challenge; blog SEO; launch Blue-Collar Pride with Labor-Day-ready creative. LinkedIn and email micro-campaigns for services.
💰 Financial Overview (6-Month Projection)
$20,600
Total Revenue
$12,850
Gross Profit
62%
Blended GM
$6,950
Net Income
Monthly Revenue Breakdown
| Month | Revenue | COGS | Gross Profit | OpEx | Net Income |
|---|---|---|---|---|---|
| Oct 2025 | $3,708 | $1,394 | $2,314 | $983 | $1,331 |
| Nov 2025 | $4,532 | $1,703 | $2,829 | $983 | $1,846 |
| Dec 2025 | $5,356 | $2,012 | $3,344 | $983 | $2,361 |
| Jan 2026 | $2,060 | $775 | $1,285 | $983 | $302 |
| Feb 2026 | $1,854 | $697 | $1,157 | $983 | $174 |
| Mar 2026 | $3,090 | $1,162 | $1,928 | $983 | $945 |
| TOTAL | $20,600 | $7,750 | $12,850 | $5,900 | $6,950 |
Revenue Mix (6-Month)
DTC Apparel: $13,686 (66%)
- Organic tees/totes/sweats
- POD model with ~55% GM
- AOV $32-$35
Services & B2B: $6,914 (34%)
- Custom Tees: $1,500
- Logo Packages: $2,400
- Shorts Bundles: $1,514
- B2B Bulk: $1,500
💸 Use of Funds - $5,000
| Category | Amount | Description |
|---|---|---|
| Inventory & Samples | $1,300 | Small-batch inventory, test prints, Halloween + Blue-Collar samples |
| Creative Production | $900 | Lighting, audio equipment, props for Shorts/UGC content |
| Influencer/UGC | $800 | Giveaways, credits, shipping for micro-influencer campaigns |
| Packaging & Inserts | $700 | Recyclable mailers, QR care cards, branded inserts |
| Email/SMS & Analytics | $700 | Marketing automation tools, brief forms, proofing, CRM |
| Conversion Tools | $600 | Quiz/landing pages, link-in-bio tools, optimization |
⚙️ Operations & Workflows
Supply & Fulfillment
- Certified organic/recycled blanks via vetted POD partners
- Eco DTG inks for all printing
- Recyclable packaging standard
- Small safety stock for proven winners
Service Workflows
B2B/Bulk Orders
- Intake request → Quote with tiered unit pricing
- 2XL surcharge applied where applicable
- Proof approval within 48 hours
- Production (6-8 business days)
- Consolidated freight at cost
Logo Package Process
- Discovery brief completion
- 24-48 hour first concepts
- Two revision rounds
- Final brand kit delivery
- Full ownership transfer
Shorts Production
- Discovery and character development
- Script using five-scene viral formula
- Asset building and animation
- 3-5 day delivery
- Optional branded asset pack
🎯 Milestones (Next 6 Months)
October 2025
Halloween launch • 200+ guide downloads • 30+ orders • 5+ B2B inquiries • 2 bulk closes
Nov-Dec 2025
500 new emails • First micro-influencer collab • 100 orders/month run-rate • 6 logo clients • 10 Shorts bundles
Jan-Mar 2026
#EcoHero campaign live • 20% returning customer share • 3 pet portrait weeks • Community collab • First wholesale test
⚠️ Risks & Mitigation
Seasonality
Address with Holiday gifting, Blue-Collar evergreen line, and year-round services
POD Lead Times
Approved vendors, test prints, small safety stock for winners
Platform Volatility
Multi-platform posting, build owned list (email/SMS), SEO focus
Service Capacity
Cap weekly slots, templated workflows, vetted freelancers for surges
✅ Certifications & Compliance
GOTS
Global Organic Textile Standard for organic fiber and responsible processing
OCS
Organic Content Standard verifies % organic content
GRS
Global Recycled Standard validates recycled content & responsible production
OEKO-TEX® 100
Tested against a list of harmful substances
PETA-Approved
Vegan - no animal-derived components
🛍️ Shop Collections
🎨 Services & Custom Orders
💻 Developer Resources
Access our comprehensive Claude AI Shopify Prompt Library with 200+ ready-to-use prompts:
Featured Blog Posts
- Renewable Print on Demand: Organic Cotton and Water-Based Inks
- Top 5 T-Shirt Design Trends to Sell in 2025
- Join the Sustainable Style Revolution
👤 About the Founder
RM
Robert McCullock
Founder & CEO • Chelsea, MA
AI Automation Expert with extensive experience in digital transformation, sustainable business practices, and creative content production.
Technical
- AI & Automation
- E-commerce
- Digital Marketing
Creative
- Graphic Design
- Video Production
- Brand Development
Business
- Sustainable Operations
- B2B Sales
- Community Building
📱 Connect With Us
Follow us on social media for the latest updates:
@designdelight24 across all platforms