Research Reveals: Sustainability Labels Boost Product Sales

Retailers now add eco labels. Consumers seek eco products. Amazon shows "Climate Pledge Friendly." Target shows "Target Zero." Wayfair shows "Shop Sustainably." These labels tell shoppers the product’s effect on nature.

Caroline Wang, a PhD candidate at Northwestern University, and Sherry He, an assistant marketing professor at Michigan State University, led a study. They published their work in Harvard Business Review. Their work finds that sustainable labels boost sales. Products with clear sustainability notes sell more well.

This boost shows that eco ideas attract buyers. Businesses gain by marking products with eco signs. Clear labels help match products with changing buyer hopes. Using certified eco indicators gives companies a clear edge.

Key Takeaways:

• Eco labels show a product’s natural effect.
• Certified eco products sell more.
• Retailers earn by adding neat, trusted eco signs.
• Buyers now choose eco options first.

For brands that want to grow in the green market, clear eco labels can lift sales. They also build trust and lasting customer bonds.

Source: Harvard Business Review, "Research: Products Labeled as Sustainable Sell Better," June 23, 2025.

Design Delight Studio curates high-impact, authoritative insights into sustainable and organic product trends, helping conscious consumers and innovative brands stay ahead in a fast-evolving green economy.