PROMPERÚ Launches Peru Outdoor Expo in Ancash: Advancing Sustainable Adventure Travel

On October 17, 2025, PROMPERÚ opened the first Peru Outdoor Expo. The expo took place in the Ancash region. It aimed to boost Peru’s role as a top destination for adventure travel. The event sat near the Cordillera Blanca in the Andes. Peru showed its range in travel offers and care for nature.

Strategic Location and Event Highlights

• The Ancash region sits by the Cordillera Blanca, where high peaks and true nature meet.
• Key figures came to the event. Maria del Sol Velasquez is PROMPERÚ’s Tourism Director. Francisco Basili is the President of APTAE.
• Over 30 local suppliers stood with 39 international buyers and media workers from nine countries. Canada, India, and South Africa were among them.
• Before the expo, buyers joined trips to learn about Peru’s travel products. This step proved Peru’s care for good quality and strong infrastructure.

Core Pillars: Quality, Sustainability, and Community

PROMPERÚ built its plan on three simple ideas:
• Quality and Safety guide each trip.
• Sustainability helps local communities.
• Culture and nature mix with great food.
Delegates enjoyed a Shaman cultural session. They felt the care in every moment.

Insights into Global Adventure Travel Trends

Diego Arelano from the Adventure Travel Trade Association shared clear facts:
• Adventure travel now makes up 67% of the total market share.
• Four adventure travelers bring the funds of nine overnight guests or 100 cruise guests.
• The world loves hiking, culture, cycling, wildlife safaris, and food tours.
• Trips for women and solo travelers grow in trend.
• Trail running is now one of the top ten sports.
• Peru moved up in the world rankings from 29th in 2020 to 6th in 2024. ## Commitment to Biodiversity and Conservation: Role of SERNANP

Kiara Castaneda from SERNANP spoke about Peru’s rich life in nature:
• Peru is first in the world for its biodiversity.
• The country shows many plants and animals. Butterflies, birds, and fish live here.
• SERNANP has more than 1,500 workers. Over 700 park rangers protect nature in the area.

Spotlight on The Andes Race: Trail Running’s Growth

The Andes Race stands as Peru’s top trail running event. It runs through the Sacred Valley and along the Andes. The race began a decade ago with 98 runners. Now big brands like Adidas, Copa Airlines, and Rimac Seguros join as sponsors. This growth shows the sport’s rise and local pride.

Conclusion: A Positive Outlook for Peru’s Adventure Tourism

The Peru Outdoor Expo placed Peru as a strong spot for safe and high-grade adventure travel. The expo mixed business talks, expert ideas, and a focus on nature care and culture. Peru now holds high hopes for growing in special travel markets.

Travel experts and global partners should see Peru’s promise. Its high world ranking and strong adventure travel profits add value. With sites like Huascarán National Park and events like The Andes Race, Peru stands ready to lead in sustainable adventure travel.

Tags: Adventure Travel, Sustainable Tourism, Peru Outdoor Expo, Cordillera Blanca, PROMPERÚ, Biodiversity, Trail Running, Andes Race, Tourism Industry Trends, Ecotourism.

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