Can Alternative Wine Networks Foster Sustainable Business Model Innovation and Value Creation? Insights from Organic and Biodynamic Wine in Tuscany

Overview

In the last 20 years, the wine sector has grown its green practices. Wineries in Tuscany now use organic and biodynamic methods. A recent study (October 2023 in Frontiers in Sustainable Food Systems) shows that local wine networks can spark sustainable business ideas and create value.
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Key Findings

• Diversity and Synergy of Sustainability Approaches
  Organic wine makers ban synthetic chemicals under EU regulation 2018/848. Biodynamic farmers use holistic and ethical practices that trace back to Steiner’s early 20th-century ideas. Both groups protect nature, care for soil, and improve wine quality. Here, ecological goals and local identity tie the practices together.

• Role of Alternative Wine Networks
  Networks such as Lucca Biodinamica in Tuscany bring together local wine producers. These groups share knowledge and market their wines together. They work as tight teams. Their efforts link sustainability, fairness, and local proximity directly to each business decision.

• Territorial Embeddedness and Innovation
  Local traditions help producers stick together. They rely on local winemaking skills and tourism roots. The place itself supports new ideas and sustainable practices. Local leadership and heritage form strong bonds in these networks.

• Value Creation through Sustainability
  Using organic and biodynamic methods adds clear value. Producers gain a market edge, reach careful buyers, and build long-term strength. Their shared commitment results in better wine quality and smarter business plans. Each step, from field to bottle, reinforces both economic and ethical goals.

Implications for Sustainable Wine Production

Alternative wine networks build a space where small steps and close ties lead to innovation. When producers join these networks, they choose a path that ties environmental care with economic success and a strong local sense.

Conclusion

In Tuscany’s organic and biodynamic wine sector, local networks play a key role. They link sustainability with innovation and added value. This trend shows a move toward food systems where nature, society, and business goals grow side by side.

Reference:
Teixeira, R. d. R. O., Arcuri, S., Cavicchi, A., Galli, F., Brunori, G., & Vergamini, D. (2023). Can alternative wine networks foster sustainable business model innovation and value creation? The case of organic and biodynamic wine in Tuscany. Frontiers in Sustainable Food Systems, 7, Article 1241062. https://doi.org/10.3389/fsufs.2023.1241062

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