How bigbasket is Revolutionizing India’s Retail with Eco-Friendly Practices and Fair Organic Pricing

Published: August 26, 2024
Author: Aritra Ghosh, Senior Features Writer
Source: Indian Retailer

Overview

bigbasket is India’s top online grocery store. It drives change by choosing green steps. It supports organic farmers and fixes fair prices. These green plans help farmers, give steady work, and bring organic food close to more buyers.

Empowering Organic Farmers at Scale

• Collaborations: bigbasket works closely with over 10,000 organic farmers and 28,000 agri-commodities farmers through Farmer Producer Organisations (FPOs).
• Product Range: It offers more than 50 varieties of organic fruits and vegetables and over 100 organic grocery staples.
• Farmer Benefits: The ties help farmers to grow green while earning steady income.
• Pricing Impact: The cost gap stays near 10% between organic and regular goods, keeping organic closer in price.

Leveraging Technology for Transparent and Productive Farming

bigbasket uses field geotagging, digital labeling, and agricultural intelligence. It tracks crop health, knows sowing time, and checks harvest dates. Agronomists share real-time weather tips and pest control advice. The company saw a 60% year-on-year rise in direct buying from farmers and FPOs. This rise gives more chance to small-scale farmers.

Fair Pricing Strategy Bolstering Organic Growth

bigbasket sets organic prices the same as regular ones for one whole year. This plan pushes many buyers toward organic and gives farmers fair pay. The organic part grows by 15-17% month-to-month. Now, 25% of bigbasket’s customers choose organic goods. Organic staples make up 22% of staple sales. Organic fruits and vegetables grew by 50%, and they now hold 8% of all fresh produce sales.

Sustainable Packaging and Waste Reduction

bigbasket recycles over 100 tonnes of waste every month. It reuses ice boxes to lower plastic use. The company now uses digital invoicing and recycled paper. This shift saves over 220,000 kg of virgin paper yearly. These acts cut down the environmental harm and set new rules in the industry.

Green Logistics and Lower Carbon Footprint

bigbasket plans delivery paths well. It uses eco-friendly methods to reduce energy use and greenhouse gases. This smart routing lowers transport costs and builds a greener delivery chain.

Knowledge Sharing and Farmer Education

Farmers join regular workshops and training days. These sessions cover green farming, organic care, climate steps, and pest fixes. Agronomists share clear, real-time help so farmers grow more and work safely. This guidance builds farmer skill and trust.

Conclusion: Pioneering the Future of Sustainable Retail in India

bigbasket shows that green retail benefits everyone. Its choices help farmers, buyers, and our planet.

“Sustainability is not just a trend but a necessity for the future,” says Seshu Kumar, Chief Merchandising & Buying Officer, bigbasket. “We’re committed to making a positive environmental impact while supporting our communities.”

By finding new eco-friendly ways and growing its green ideas, bigbasket sets strong marks for fair retail and inspires a greener, fairer India.

Tags: Organic Farming, Sustainability, Fair Pricing, Eco-Friendly Packaging, Indian Retail, bigbasket, Farmer Empowerment, Green Logistics, Sustainable Agriculture

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