EU Pressure Grows on Fashion Brands to Reduce Textile Waste
The European Union is increasing pressure on fashion brands to curb textile waste. In 2022, the average EU citizen bought 19kg of textiles, up from 17kg in 2019. New legislation proposes that textile producers finance the collection, sorting, and recycling of products. Brands are exploring circular models like leasing and take-back schemes, but progress is slow due to cheaper synthetic fibers.
Why it matters:
- The current fast fashion model generates significant waste and environmental harm.
- EU strategies aim to shift to circular business models to reduce waste and resource strain.
- Transparency and traceability are becoming key demands from consumers and regulators.
What to do next:
- Consider buying clothing from brands committed to circular and sustainable practices.
- Support initiatives promoting product repair, resale, and recycling.
- Educate yourself about the environmental impact of textiles and push for transparency.
Learn more about cotton impact and how to choose better fabrics: https://designdelightstudio.myshopify.com/pages/5-shocking-facts-about-your-cotton-t-shirt-and-how-to-choose-a-better-one
Design Delight Studio. Proof-first sustainable streetwear.
New Arrivals: https://designdelightstudio.myshopify.com/pages/new-arrivals
Transparency guide: https://designdelightstudio.myshopify.com/pages/our-definitive-guide-to-product-transparency-sourcing
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