EU Pushes Fashion Brands to Cut Textile Waste
The European Union is increasing pressure on fashion brands to reduce textiles waste. In 2022, the average EU citizen bought 19kg of textiles, up from 17kg in 2019. New legislation aims to make producers fund collection, sorting, and recycling of clothing through extended producer responsibility schemes.
Why it matters:
- The EU’s circular economy action plan targets reducing waste by keeping materials in production cycles.
- Fast fashion’s large-scale production system is challenging to change quickly.
- Brands show intent to trial circular models, but synthetic fibers remain cheaper than recycled ones.
What to do next:
- Support brands adopting sustainable practices and circular business models.
- Demand transparency on supply chains and materials used.
- Learn about more sustainable textile choices and garment care.
Learn more about textile sustainability here: https://designdelightstudio.myshopify.com/pages/5-shocking-facts-about-your-cotton-t-shirt-and-how-to-choose-a-better-one
Design Delight Studio. Proof-first sustainable streetwear.
New Arrivals: https://designdelightstudio.myshopify.com/pages/new-arrivals
Transparency guide: https://designdelightstudio.myshopify.com/pages/our-definitive-guide-to-product-transparency-sourcing
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