European Lingerie Market Set to Grow from $16.02 Billion in 2024 to $26.22 Billion by 2033 Driven by Sustainable Practices and Body Positivity Trends

Europe Lingerie Market Projected to Grow by 2033

The European lingerie market was valued at USD 16.02 billion in 2024 and is expected to reach USD 26.22 billion by 2033. Growth is driven by rising fashion awareness, demand for comfort, and the expansion of e-commerce channels. Body positivity, premiumization, and sustainable fabric innovations also contribute to market growth.

Why it matters:

• Sustainable and eco-friendly materials like organic cotton and bamboo are increasingly adopted.
• Online retail and direct-to-consumer brands grow, offering customization options.
• Inclusive sizing and body-positive collections meet broader consumer needs.

What to do next:

• Explore sustainable lingerie materials for product development.
• Consider enhancing online retail presence and personalized customer experiences.
• Incorporate inclusive sizing and adaptive designs in collections.

Learn more about cotton and sustainable materials here: https://designdelightstudio.myshopify.com/pages/5-shocking-facts-about-your-cotton-t-shirt-and-how-to-choose-a-better-one

Design Delight Studio. Proof-first sustainable streetwear.
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