The smell of burning plastic is finally fading. With the EU Council finalizing the Ecodesign for Sustainable Products Regulation (ESPR), the fashion industry just got a wake-up call it can’t snooze. No more mountain-high textile waste. No more shirts that disintegrate after three washes. The Viral Footprint Organic Cotton Tee was built for this exact moment—a middle finger to the throwaway culture, wrapped in the softest GOTS-certified grain you’ve ever felt.

The Compliance Upgrade

This isn't just a restock; it’s a refinement. We’ve leaned harder into the irony. As the world panics over carbon credits and legislative red tape, we’ve doubled down on the organic movement. The print is sharper, the fit is boxier, and the message is louder. We’re using a water-based ink that sinks into the fibers rather than sitting on top like a plastic sticker. It breathes. It moves. It lasts.

Look, the reality of slow fashion is that it takes a beat longer to get to your door. We don't have warehouses full of rotting inventory. We have a printing queue that treats every garment like a custom commission. It’s better for the planet, better for the workers, and significantly better for your wardrobe’s lifespan.