How I Built My Entire Shopify Store With Claude AI
365 days. 300+ conversations. One extraordinary partnership. This is the story of how human creativity and AI capability came together to build something truly exceptional.
How It All Started
In February 2025, I had a vision: create a sustainable fashion brand that actually meant something. Design Delight Studio would sell GOTS-certified organic cotton streetwear for gamers, western enthusiasts, and science lovers.
I had the designs. I had the passion. What I didn't have was the technical expertise to build a professional Shopify store. Then I discovered Claude AI.
What started as simple questions—"How do I add an image to HTML?"—evolved into the most productive partnership of my life. Every conversation pushed us both to be better.
"By December, we weren't just writing code. We were creating museum-grade digital experiences with full accessibility, AI transparency, and production-ready polish. We'd gone from HTML beginner to the top 0.01%."
The 2025 Timeline
12 months of growth, learning, and building together
The Beginning
First t-shirt designer with basic HTML. Learning the fundamentals. Every line of code was a discovery.
SEO & Structured Data
Discovered Schema.org, JSON-LD, and meta optimization. Every page started getting proper SEO treatment.
Shopify Mastery & T-Shirt Tailor Pro
Built our first production-ready app: Virtual Try-On with AI color transformation. Learned Liquid, sections, and the Atelier theme inside out.
AI Applications Explosion
Created CounselAI, Publisher Agent PRO, content generators. Developed comprehensive care guides and interactive tools.
Standards Established
Created our "Shopify 2.0 Basic best practices" prompt. Every section now includes: WCAG 2.1 AA, mobile-first, keyboard navigation, ARIA attributes.
Synthetic Employees & Knowledge Systems
Built AI-powered synthetic employees worth $260K+/year. ProductLens AI, NicheForge, Social Co-Pilot.
Museum-Grade Excellence
Care Guide Masterclass: 3,000+ lines, 6 interactive tools, AI transparency. Zero fake links policy. This very page you're reading.
Prompting Cheat Sheet
The exact prompts that transformed our development. Click to copy.
The Master Section Prompt
Why it works: Establishes clear technical requirements, accessibility standards, and theme compatibility in one request.
The Audit Demand
Why it works: Forces thorough testing before delivery. Eliminates broken code and placeholder content.
No Fake Links Rule
Why it works: Prevents broken links that hurt SEO and user experience.
5 Certifications Standard
Why it works: Maintains brand accuracy and prevents false certification claims.
AI Transparency Requirement
Why it works: Builds trust through transparency. Aligns with ethical AI practices.
Shopify Native Forms
Why it works: Ensures forms work with Shopify's spam protection.
Non-Negotiable Standards
Every piece of code we create meets these requirements
WCAG 2.1 AA
Accessibility isn't optional—it's mandatory.
- Skip links for keyboard navigation
- ARIA labels on all interactive elements
- 4.5:1 minimum contrast ratios
- Focus-visible states everywhere
Mobile-First
Every layout starts mobile, scales to desktop.
- Base styles for mobile devices
- Progressive enhancement via queries
- Touch-friendly 44px tap targets
- Fluid typography with clamp()
Performance
Speed is a feature. Every millisecond matters.
- Critical CSS inlined
- Lazy loading for images
- Intersection Observer patterns
- Minimal JS, maximum CSS
SEO Excellence
Structured data and semantic HTML.
- Schema.org JSON-LD markup
- Proper heading hierarchy
- Meta descriptions everywhere
- Open Graph social tags
Fully Tested
No code ships without verification.
- Theme-check validation (0 errors)
- All features manually tested
- Schema-to-code connections verified
- Mobile responsive checked
Print Ready
Pages look professional when printed.
- Print stylesheet included
- Interactive elements hidden
- Page breaks optimized
- Content reformatted for paper
Code Evolution
See how our code transformed over the year
<!-- Basic HTML, no structure -->
<div style="color: red;">
<h1>My Store</h1>
<img src="shirt.jpg">
<button onclick="buy()">Buy</button>
</div>
<!-- No accessibility -->
<!-- No SEO -->
<!-- No mobile optimization -->
<!-- Inline styles -->
<!-- No error handling -->
<!-- Museum-Grade Section -->
<!-- WCAG 2.1 AA | Mobile-First | SEO -->
<section
class="dds-hero"
aria-labelledby="hero-title"
itemscope
itemtype="schema.org/Product"
>
<a href="#main" class="skip-link">
Skip to content
</a>
<h1 id="hero-title">
{{ section.settings.title }}
</h1>
</section>
Advanced Techniques
The secrets that separate good from exceptional
Scope Your CSS
Prefix classes (.dds-, .cj-) to prevent theme conflicts.
Variables First
Define all Liquid variables at file start.
Test Schema
Every schema ID must match code usage.
Critical CSS
Inline above-fold styles for speed.
Reduced Motion
Honor prefers-reduced-motion always.
Observer API
Use Intersection Observer for scroll.
Noscript
Add fallbacks for no-JS browsers.
Document
Comment blocks explain everything.
What We Unlocked
Milestones reached on our journey together