Nearly Half of U.S. Consumers Buy Green Goods, Survey Shows

A new survey by GlobeScan with Trellis finds that almost half of American buyers chose a green or eco-friendly product last month. This figure rose by 6 points since the last check before the U.S. election. The study asked over 1,000 people in March 2025. It shows a steady rise in green choices despite changing politics.

Key Insights:

• Rising Demand: Forty-nine percent of U.S. buyers say they chose green goods. This is up from 43% in August 2024.
• Unmet Needs: Many people want to buy green goods but face high prices, few options, and low awareness.
• Low Disinterest: Only 15% of buyers show no interest in eco-friendly choices.
• Sustainability Identifiers: Buyers look for recyclable packaging, trusted labels, and clear ingredient lists to spot green products.

Implications for Brands:

Consumers stay eager for green goods even when political tides turn. Brands that offer clear, affordable, and verifiable green choices can win strong loyalty. They should show real, checkable green marks. This helps buyers match their values with their purchases and builds trust for repeat sales.

About the Research:

The survey ran from March 25 to March 28, 2025, by GlobeScan, a leader in eco-focused insights. The data shows that green goods have a strong and growing market in the U.S. It makes a strong case for businesses to place green ideas at the heart of their plans.

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Design Delight Studio curates high-impact, authoritative insights into sustainable and organic product trends, helping conscious consumers and innovative brands stay ahead in a fast-evolving green economy.