Green Merchandising of Textiles and Apparel in a Circular Economy: Trends, Challenges, and Future Prospects
Published in Journal of Open Innovation: Technology, Market, and Complexity, March 2025
Overview
Textile and apparel industries change now. They shift toward sustainable fashion. This shift drives green ideas and cuts harm. Firms drop old linear ways. They join a circular path. The study inspects trends, hurdles, and future ways in green merchandising.
Key Highlights
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Circularity & Closed-loop Systems:
The industry builds closed loops. Recycling and upcycling extend product life. Waste and resource use shrink. -
Eco-friendly Product Design:
Designers stress recyclability and biodegradability. They ensure that products end well. The design aids easy recycling. -
Waste Reduction Practices:
Zero-waste design and take-back plans matter. These methods keep textiles from dump sites. -
Digital Tools:
Digital tools, like 3D design and blockchain, work across the chain. They track items and add clear data. -
Collaborative Partnerships:
Brands, NGOs, and groups work together. They share goals and build common rules.
Challenges
- Supply chains grow complex across global nodes.
- Consumers now ask for clear ethics in buying.
- Governments set tougher, green rules.
Future Prospects
- Firms, retailers, and buyers will team as one.
- Closed-loop recycling scales with new tools.
- Digital fixes smooth the supply chain.
- Universal green rules may unite all.
Conclusion
A circular economy builds a firm textiles future. Green practices trim ecological harm and meet market needs. The study urges makers to choose these paths. This shift promises long-term growth and wide change.
Keywords: Sustainable apparel merchandising, circular economy, textile recycling, supply chain management, textile waste management
Source: Rahaman, M.T., Khan, M.S.H. Green merchandising of textiles and apparel in a circular economy: Recent trends, framework, challenges and future prospects towards sustainability. Journal of Open Innovation: Technology, Market, and Complexity, Vol. 11, Issue 1, 2025. DOI: 10.1016/j.joitmc.2024.100457
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