How bigbasket is Changing India's Retail with Green Practices and Fair Organic Prices

bigbasket leads India’s online grocery market. It blends sustainability, ethical sourcing, and customer value. Its ideas drive changes in retail while keeping words and their links tight.

Helping Organic Farmers and Supporting Green Agriculture

• Working with 10,000+ Organic Farmers: bigbasket joins forces with more than 2,000 organic fruit and vegetable growers. It also links with over 28,000 farmers of other crops through Farmer Producer Organisations (FPOs). These close ties keep produce fresh, grown in a green way, and help farmers earn fair money.

• Fair Prices: The difference between organic and regular goods is now only about 10%. This small gap helps people pick organic items and gives farmers fair rewards.

• Large Organic Selection: Shoppers find more than 50 organic fruits and vegetables. They also choose from 100+ basic organic groceries.

Using Technology to Help Farmers

• Field Data and Geotagging: These tools track when crops are sown and harvested. They also check crop health and offer weather and pest advice that links data directly to each field.

• Full Traceability: Digital labels let everyone follow a product from farm to table. This close link keeps pricing fair and proves a product’s true nature.

• Growing Farmer Network: bigbasket now sources directly from many more farmers. Its numbers from FPOs jump over 60% each year.

Commitment to Fair Trade and Customer Value

• Same Prices for Organic Goods: For one whole year, bigbasket kept prices for organic items equal to regular ones. This simple link lets customers choose a healthy, green way without worries about cost.

• Rising Market: Month by month, organic sales grow between 15% and 17%. Today, organic buyers form 25% of all customers. Organic staples now make up 22% of all staple sales. Fresh organic produce sales have jumped by 50%.

Greener Packaging and Less Waste

• 100+ Tonnes of Waste Recycled Each Month: bigbasket refurbs ice boxes and cuts plastic use by reusing items. These actions keep links between waste and reuse very short.

• Digital Invoices and Recycled Paper: Using digital invoices and paper from recycled stock saves over 220,000 kg of new paper per year. This change shows a clear link to saving our environment.

Cleaner Shipping for a Smaller Carbon Footprint

bigbasket plans delivery routes with care. It uses green supply chain ideas to lower energy use, reduce transport bills, and cut greenhouse gases. Its simple links between ideas make retail more green and clear.

Sharing Knowledge to Empower Farmers

Agronomists teach farmers modern organic methods. They show step-by-step ways to control pests and adjust to climate shifts. This close help boosts crop quality and resource care.

Impact on Industry and Future Ideas

bigbasket’s model mixes green farming, fair prices, smart tech, and waste cuts. This clear system helps India’s retail move toward a fairer and greener future.

Seshu Kumar, Chief Merchandising & Buying Officer at bigbasket, puts it plainly:
“Sustainability is not a trend but a need. We link actions that help the environment and build social good while giving true value to customers.”

Conclusion

bigbasket uses clear, green steps and fair organic pricing to change retail. Its method helps India grow a green way of shopping and builds strong farming communities. The model shows how smart, linked ideas benefit the planet and society.

References:

• Indian Retailer, Aug 26, 2024
• bigbasket Official Communications and Data

Tags: #SustainableRetail #OrganicFarming #FairPricing #EcoFriendlyPackaging #Bigbasket #IndianAgriculture #RetailInnovation

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