PROMPERÚ Launches Peru Outdoor Expo in Ancash: Highlighting Sustainable Adventure Travel

On October 17, 2025, PROMPERÚ opened the Peru Outdoor Expo in Ancash. PROMPERÚ leads the event. The expo shows that Peru stands strong in global adventure travel. Leaders, local suppliers, and international buyers meet at the event. They connect directly to view Peru’s travel products and sustainable tourism ideas.

Strategic Location: Ancash and the Cordillera Blanca

The expo happened in Ancash. Ancash sits in the Andes. The high peaks and the Cordillera Blanca draw adventurers here. The natural place ties together true outdoor adventures. This setting links nature, culture, and sustainable travel.

Global Attendance and Industry Engagement

Over 30 local suppliers join the expo. In addition, 39 international buyers, media, and delegates join the event. They come from nine key countries such as Canada, India, and South Africa. Familiarization tours let guests see Peru’s strong tourism services. These tours connect visitors with excellence in adventure travel.

Core Pillars: Quality, Sustainability, and Community Benefits

PROMPERÚ stresses three clear points:

• Quality and safety in travel
• Sustainable tourism that helps local communities
• A mix of culture, nature, and gastronomy

Each point links to real travel experiences. A Shaman experience connects culture and tradition, and guests appreciated it.

Market Insights: Adventure Travel Trends

Diego Arelano from ATTA shares strong data. He shows that adventure travel holds 67% of the overall travel market share. He links the revenue of four adventure travelers to that of nine overnight guests or 100 cruise tourists. He lists top activities: hiking, cultural tours, cycling, safari or wildlife viewing, and culinary tours. Growing demand comes from women travelers and solo adventurers. Trail running now links into the top 10 adventure activities. These points explain why Peru climbs the global adventure travel ranks from 29th in 2020 to 6th in 2024. ## Biodiversity and Conservation Efforts

Kiara Castaneda from SERNANP explains Peru’s biodiversity strengths. Peru ranks first among the top ten biodiverse nations. Over 1,500 staff and 700+ park rangers work hard. They protect millions of hectares. Their work ties closely with sustainable tourism chosen at the expo.

Spotlight on Endurance Sports: The Andes Race

The expo links to Peru’s trail running growth through the Andes Race. This event runs through the Sacred Valley and Andes. It grew from fewer than 100 runners into a major race. Adidas and Copa Airlines support the race. This link shows that Peru’s outdoor sports culture is strong and growing.

Conclusion: A Foundation for Sustainable Growth

The Peru Outdoor Expo builds a strong base for Peru’s adventure tourism. It joins true cultural experiences, care for nature, and support for local communities. Global travelers and investors link with Peru’s authentic offerings. Travel experts around the world are urged to use Peru’s rising adventure tourism. This is especially true in markets like Canada, where data links to sustainable travel ideas.

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