Survey Reveals Nearly Half of U.S. Consumers Purchase Sustainable Products

GlobeScan carried out a survey in March 2025. It shows U.S. consumers now favor sustainable items. Nearly 49% of Americans bought an eco-friendly product last month. This rate marks a 6% rise from just before the 2024 election. The result points to a clear move toward sustainable choices amid a complex political scene on environmental rules.

Key Insights from the Survey

• High Consumer Engagement: About half of those surveyed buy sustainable products. This fact shows a strong interest in eco-friendly options.
• Unmet Demand: Over one-third of respondents want eco-friendly choices. They face problems like high costs, low product awareness, and limited availability.
• Low Disinterest: Only 15% of consumers show no interest in eco-friendly products. This figure hints at solid market potential.

Consumer Definition of Sustainability

U.S. consumers see a product as sustainable when it has recycled or recyclable packaging, clear quality labels, and eco-friendly materials or ingredients.

Implications for Brands

The survey data points to a growing market. Brands that offer sustainable products that are accessible, affordable, and honest can gain customer trust and increase market share. Giving consumers clear and real sustainable choices meets their environmental and social needs. This approach makes sustainability both a moral duty and a smart business move.

Survey Details

• Sample Size: Over 1,000 Americans surveyed
• Survey Period: March 25-28, 2025
• Conducted by: GlobeScan, in partnership with Trellis

Conclusion

Even when political opinions on the environment shift, American commitment to sustainability stays strong and grows each day. This trend asks brands across all industries to make sustainability a key part of their work.

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Design Delight Studio curates high-impact, authoritative insights into sustainable and organic product trends, helping conscious consumers and innovative brands stay ahead in a fast-evolving green economy.