United Kingdom Toilet Paper Market Analysis Report 2025: Growth Fueled by Hygiene Awareness and Sustainability Trends
The UK toilet paper market grows fast. It is driven by strong hygiene care, city living, and a shift toward eco-friendly, premium products. The market value reached USD 1.54 billion in 2024 and is set to hit USD 2.10 billion by 2030. A 5.31% annual growth rate, per ResearchAndMarkets.com, supports this forecast.
Key Drivers of Market Expansion
Rising Hygiene Awareness
Public focus on cleanliness grows every day. COVID-19 made toilet paper essential. People stock up, and health campaigns reinforce its use. In 2024, 82% of Brits saw toilet paper as a must-have. Demand increases for antibacterial, higher-quality, and dermatologist-tested tissue.
Urbanization and Enhanced Living Standards
City life boosts toilet paper use per person. More urban dwellers mean higher consumption. Supermarket brands of private label toilet paper offer good quality at low cost, which further fuels demand.
Market Challenges
Supply Chain Vulnerabilities and Raw Material Dependence
UK makers face risks. They depend on imported raw pulp, energy, and chemicals. Global events like COVID-19, geopolitical tensions, and Brexit hurt supply chains. Shipping delays and cost hikes occur. Efforts to localize production and find diverse suppliers help, yet risks remain.
Emerging Trends
Eco-Friendly and Plastic-Free Product Demand
Environmentally friendly choices take the lead. Consumers now favor toilet paper made from recycled fibers or bamboo. Brands like Who Gives A Crap, Bumboo, and Ecoleaf offer biodegradable and FSC-certified products. Government rules and youthful climate care push retailers to add green options. This eco trend accelerates, making green innovation key.
Market Overview at a Glance
| Attribute | Details |
|---|---|
| Market Value (2024) | USD 1.54 Billion |
| Projected Market Value (2030) | USD 2.10 Billion |
| Compound Annual Growth Rate | 5.31% |
| Coverage Regions | England, Scotland, Wales, Northern Ireland |
| Product Types | 1 Ply, 2 Ply, Others |
| End Uses | Residential, Commercial |
| Key Players | Essity AB, Kimberly-Clark, Procter & Gamble, Nova Tissue, Accrol Group, WEPA Hygieneprodukte, International Tissue Company, Fourstones Paper Mill, Splesh, Bazoo |
Conclusion
The UK market shifts as hygiene and sustainability blend. Supply chain issues continue, yet the strong demand for premium and green products drives growth. Firms that use biodegradable materials and cut plastic packaging stand to win over time.
For further details:
ResearchAndMarkets.com — UK Toilet Paper Market Report 2025-2030
Contact: Laura Wood, Senior Press Manager
Email: press@researchandmarkets.com
Phone (EST): 1-917-300-0470 | Toll-Free (US/Canada): 1-800-526-8630
Design Delight Studio curates high-impact, authoritative insights into sustainable and organic product trends, helping conscious consumers and innovative brands stay ahead in a fast-evolving green economy.
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