Dubai Customs launches “Project Zero” to promote the circular economy and sustainability
On October 14, 2025, Dubai Customs introduced “Project Zero.”
They turn counterfeit goods into useful products.
They work with DP World Foundation and the Landmark Group.
This project joins customs work with care for nature and people.

Tackling Counterfeit Goods Through Circular Economy Principles

“Project Zero” fights illegal trade.
It uses a circular economy model.
The model cuts waste, saves resources, and shows social care.
They plan to recycle nearly 500,000 counterfeit items.
They then create about 200,000 useful, new goods.
This method stops waste, lowers carbon emissions, and helps those in need.

Collaborative Efforts for Sustainable Impact

The Landmark Group runs recycling and remanufacturing at its textile plants.
It aims for “Zero Waste” by giving products a longer life through reuse.
His Excellency Nasser Abdulla Al Neyadi of DP World Foundation calls this public-private work special.
He sees the project as a way to turn unusable items into social and environmental gains.
Mansoor Al Malik from Dubai Customs says the plan fits Dubai’s green strategy.
Today, customs roles mix law enforcement with care for the planet and the people.

Setting a Regional Benchmark

“Project Zero” is the region’s first project of its kind.
It protects intellectual property and cares for a product’s life from start to finish.
It shows Dubai commits to inventive, large-scale, balanced economic solutions.

Key Facts:

• Launch Date: October 14, 2025
• Partners: Dubai Customs, DP World Foundation, Landmark Group
• Volume: ~500,000 counterfeit items become ~200,000 new products
• Goals: Zero Waste, lower carbon footprint, help for disadvantaged groups
• Strategic Alignment: Dubai’s sustainability and circular economy aims

Dubai Customs’ “Project Zero” shows smart, forward-thinking leadership.
It builds on environmental care, social fairness, and economic progress in a smart city and global trade setting.

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