Van Vugt Kruiden Revamps Edible Flower Packaging for Sustainability and Visibility

Date: November 4, 2025
Source: HortiDaily.com

Van Vugt Kruiden is a Dutch grower. They now use new packaging for edible flowers. They stress sustainability, transparency, and product focus.
They began adding edible flowers in 2005. They used round trays then. Now they use rectangular trays.
Trays are recyclable and top-sealed. They have a peel-and-reseal film. This update boosts product visibility and shelf life.

Key Packaging Innovations:

• Sustainable Materials:
  Packaging is fully recyclable. It meets eco-friendly demands.
• Product Visibility:
  Clear film lets buyers see the flowers. This design adds appeal.
• Resealable Design:
  The peel and reseal feature keeps the flowers fresh. It is also convenient.
• Increased Volume:
  More flowers fill each tray. Trays appear fuller and more attractive.
• New Flower Box:
  The box is compact and sturdy. It has four windows. It works well for export logistics, air freight, and mixed pallets.

Market Insights:

Piet van Vugt observes steady market growth. Initially, edible flowers were a niche. Now they serve higher-end buyers. The main customers are European catering wholesalers. Export orders have grown from the Middle East, including Dubai and Qatar.

Product Range and Cultivation:

Van Vugt Kruiden offers 20 edible flower varieties. They include marigold, dahlia, and daisy. Growers cultivate them year-round. They use specialized, lighted greenhouses in the Netherlands. This practice ensures quality and supply.

Company Contact:
Van Vugt Kruiden B.V.
Hoogzandweg 16, 2988 DA Ridderkerk, Netherlands
T: +31 (0) 180-625660
Email: [email protected]
Website: www.vanvugtkruiden.nl

This packaging innovation marks a promising step. It supports sustainable food presentation. It meets growing customer needs for transparency and quality in organic and specialty products.

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