Overview of Yahoo’s Cookie and Privacy Practices

Yahoo is part of the Yahoo family of brands, which includes AOL, Engadget, In The Know, and Makers. It uses cookies and similar tools. These tools help run its websites and apps. They let Yahoo store and fetch data on your device. The aim is to boost security, measurement, and personalized services.

What Are Cookies Used For?

• Site Functionality: Cookies help Yahoo run its sites and apps well.
• Security: Cookies secure users, apply safety measures, and block spam and abuse.
• Measurement & Analytics: Yahoo collects basic data. It checks visitor numbers, device types like iOS or Android, browser details, and visit lengths. This data shows site usage.

User Consent and Data Usage

When you accept all cookies, Yahoo and its partners (237 groups in the IAB Transparency & Consent Framework) may use cookies to get exact geolocation data. They may collect personal data like IP addresses and browsing or search history. This data helps with analytics, audience measurement, personalized ads, and content services. It also aids research and development. Users can reject all cookies or customize privacy settings. You can change your consent anytime using links on Yahoo’s sites and apps.

Privacy and Cookie Policies

Yahoo shares clear details about its data practices. Its privacy and cookie policies give complete info on how personal data is handled. They explain steps to keep data safe and meet required standards.

For readers who care about sustainable digital experiences, simple cookie control supports private browsing. It helps you get tailored content while keeping your data secure. This is a small step toward responsible technology use.

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