H&M Group Partners with Circ to Integrate Recycled Fibres into Fashion Lines

H&M Group leads in sustainable fashion. It partners with Circ to include recycled fibres. H&M trusts Circ to cut new material use. This work lowers carbon emissions and shifts textiles to a circular flow.

About the Partnership

• Circ’s Recycled Fibres:
  Circ makes fibres from post-consumer waste. It turns used textiles into strong, eco‐friendly material.

• Integration into H&M Collections:
  H&M adds these recycled fibres into collections step by step. The fibres boost the sustainable feel of each product.

• Environmental Impact:
  Using recycled fibres cuts waste. It saves resources and fits H&M’s clear goal for a climate-positive future.

Industry Significance

This call shows a new way in fashion. Brands choose the circular method. H&M uses recycled fibres on a large scale. The move meets growing buyer needs for honest, eco-friendly products.

Looking Ahead

H&M’s choice of Circ’s fibres marks a new link in sustainable fashion. It proves that smart work and real tech can repair the planet’s cost. As more brands join such plans, the textile world may shift to truly green, circular supply chains.

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